Website creation – this is a no-brainer for any Internet marketer.
Whether you create a full website complete with all the relevant perks for visitors or a simple landing page to sell a product, your website will serve as your public face on the Internet.
Make it pretty and effective and it will get the job done for you.
Search engine optimization – bebe-accueil earch engines like Google, Yahoo! and Bing have these unique methods of ‘ranking’ websites based on their content and relevance to a set of keywords.
You can either study up on SEO or hire a specialist to do the optimizing for you.
Email marketing – this is an oldie on Internet marketing but is still as relevant today as it was before.
Getting people to willingly sign up to an opt-in program will allow you to build a list of interested potential customers.
You can then use this list to send out newsletters informing potential customers about the products you have to offer.
Article marketing – brand name is something you absolutely need to build up on the Internet, and article marketing will do just that for you.
Writing a whole host of articles on a particular topic will allow you to establish yourself as an expert on a particular field; making it easier for people to trust you and be willing to pay for your products.
Articles can also be used for search engine optimization, so that’s killing two birds with one stone.
Forum marketing – posting, communicating, sharing and interacting in forums is another way to build your brand name on an existing community.
Search the Internet for forums related to the product you are selling and engage with the people there.
Remember to contribute useful content and actually be part of the community instead of trying too hard to sell your product.
Remember: you are trying to establish yourself as an authority and an expert, not a desperate peddler.
Blog marketing – blogs are a great way for you to reach out and communicate with people, and they are pretty well-loved by the search engines as well.
A blog is something like a personal journal where people can react to your posts, so it is not a good place to push for sales.
Think of it as a platform where you build trust with existing and potential customers.
Social network marketing – Facebook and Twitter are like mini-blogs, except massive in scope.
Their minimalist nature coupled with their networking capabilities make them ideal places to make announcements and shout-outs.
They are also great tools for getting quick feedback and opinions from people. There are, however, correct and incorrect ways of using social networks.
Be careful what you say, otherwise you could have your mistakes instantly broadcasted across a wide network of people.
Viral marketing – content that people will want to share is called viral. It can be a striking photograph, it can be funny sound clip, it can be a sad video or it can be a witty blurb. What matters at the end of the day is that people willingly share the content and make a connection to the product you are selling. Again, there is a correct and incorrect way of creating viral content – especially since people are less willing to share content when they know somebody will profit from it.
Link exchanging – working together with other Internet marketers can be a very useful and lucrative affair, especially when you agree to exchange links on each other’s websites.
This link exchange effectively allows you to tap into each other’s customer bases, but will only be possible if you work with people who complement your business instead of compete directly with it.
Personal marketing – real-life events like parties, seminars, and social gatherings are excellent opportunities to market your business, even if that business is based on the Internet.
This is where it pays to maintain a social circle in real-life, and you would be surprised how effective this can be.
These are but a handful of the Internet marketing tools at your disposal, especially since the list will grow much longer if you are willing to put money into the whole affair.
Doing so will give you access to pay-per-click advertising, banner advertising, classified advertising, link purchasing and lead purchasing.
You can even hire other marketers to market your product for you, a system called affiliate marketing.
Step 4: Review the Methods
Once you implement your methods of choice for marketing a product, you will then have to take a long, hard look at which ones work and which ones don’t.
This basically means you will have to evaluate the effectiveness of your marketing methods.
You have to check if each one meets your marketing goals and lives up to your expectations.
The problem here, though, is that you need to know how a method failed or succeeded.
Failure to do this will result in adopting or rejecting a marketing method without finding out why in the first place.
In order to objectively evaluate a marketing method, you first have to rate it based on three criteria:
This is the single most obvious criterion for evaluating a marketing method’s effectiveness.
It is relatively easy to keep track of the number of sales made within a period of time, and comparing this month’s profits to last month’s profits is a relatively simple task.
The numbers alone, however, are not the only thing that determines your long-term success as a marketer.
Happy customers make for good advertising, while unhappy customers can make your life much more difficult.
It is always important that you get the feedback of your customers, especially since your success as a marketer hinges on your ability to meet the needs and wants of your customers to their satisfaction.
Reaching out and communicating with your customers then becomes essential in reviewing the efficiency of your marketing methods.
What works today won’t work tomorrow, which is why you always, always have to keep track of how well your methods bring customers into your fold.
The same marketing methods can only work for so long, so keep checking back on how they perform and modify them as needed.