I feel that what I am going to present in this article is very powerful and important for your to remember.
Always remember that powerful copy is what’s going to sell your product. What you sell is very important, but how you sell it is more important.
That’s the one thing I harp on that you need to learn – to write powerful sales copy. If you don’t want to write it, pay someone else to do it for you. I get frustrated when I see people who are trying to make money in direct response and Internet marketing trying to write their own sales copy without really knowing how to do it.
You need to either learn how to write advertising or take the time to hire someone who can do it right for you, because it is the most important part of your entire sales presentation. If people don’t like the copy, and the copy’s not compelling, they’re not going to buy from you!
So with that in mind, I am giving you 42 power words that sell like crazy and will add sizzle to your ad copy.
I am going to briefly summarize, and then I’ll give you all of the words so you can go back. I want to give you as many as possible. There are probably hundreds more of them. In fact, there are books called “Words That Sell” that you should probably have in your library. But, if you can read this article again and again and try to incorporate these words in whole or partially into all your ads and sales letters, you will be more successful.
One thing I just want to reiterate – y should always incorporate use “you” copy. Always tell the reader what is in it for them! In fact, I read sales letters on the Internet and even in direct mail where people talk about “what I will give you.”
“I will give you this when you buy my package. I will give you that.” That is totally the wrong approach! Instead of saying, “I will give you.” all you have to do is turn it around and say, “You will get…” and it makes all the difference in the world! By just changing a few words – taking the “I’s” and the “me’s” out and changing it to the “you’s” – you can do a much more powerful job of selling your products. It’s much more valuable to say that than to try to come across as the “I will give you’s…”
With that in mind, I am going to go ahead and get to my list of 42. I’ve got a lot of them here! Now you can check them off as you use them throughout your sales letter so you can make sure to get some of these powerful words in.
It is not enough to simply have a sales letter. It needs to have powerful words in it! So here are 42 power words, and there are a lot more of them out there. These are some of the words I think are vitally important, powerful words!
Okay, here we go:
– 100% money back
There’s a lot there! I think two of the most important ones you can use in your ad copy are probably “you” and “free.” People love to get stuff free!